About Us
Wise Zaytouna Consulting is a specialized advisory and research firm focused on international trade, procurement, and market access. As a sister company of Emirasia Trading House, we offer complementary value through strategic insights and hands-on execution support. To empower businesses with knowledge, strategy, and insight for successful international trade. To be the trusted consulting partner for companies navigating the complexities of global commerce in specialized sectors.
Industries We Serve
Import/Export Companies
We support global traders with sourcing strategies, market entry planning, and customs compliance.
Medical & Laboratory
Helping medical and lab equipment providers meet regulatory requirements and access new markets.
Educational Providers
Guiding education-focused businesses through international tenders, logistics, and compliance.
Institutions & Development
Assisting government and public sector projects with procurement, vendor coordination, and training.
NGOs & Agencies
Partnering with nonprofits on ethical sourcing, compliance, and mission-aligned trade solutions.
Startups Expanding Globally
Empowering startups to scale internationally through smart trade, sourcing, and regulatory strategies.
Our Services
Trade Consulting
We help clients make informed decisions with tailored market research and trade strategies.
Regulatory Research
Navigate international regulations and ensure compliance at every step.
Procurement Support
Efficient, compliant procurement services for public and private sector clients.
Our case study
Streamlining Compliance for a Medical Device Exporter
Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.
Winning a Public Tender for Educational Supplies
Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.
Go-to-Market Strategy for a Global Startup
Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.
Ethical Sourcing for a Humanitarian NGO
Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.
Expanding Distribution for a Lab Supply Company
Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.

Client: Mid-sized laboratory equipment supplier based in Eastern Europe
Challenge: The company had quality products but lacked access to regional distributors in the Middle East. They needed support identifying reliable partners and navigating cultural and regulatory differences.
Solution: We conducted market research, screened potential partners, and facilitated introductions and negotiations. Additionally, we helped the client align their packaging and documentation with local standards.
Our clients testimonials
Wise Zaytouna guided us through a complex international procurement process. Their strategic insights and hands-on support were key to winning our first public tender.
Operations Director
Educational Supplies Firm, UAE
Wise Zaytouna guided us through a complex international procurement process. Their strategic insights and hands-on support were key to winning our first public tender.
Operations Director
Educational Supplies Firm, UAE
Contact Us
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